Talent2 has successfully built Employer Marketing specialisation
through the launch of Brighter, a Creative and Digital agency
dedicated to the HR Community. Brighter is an integrated division
of Talent2 and partners with clients to develop non-traditional
candidate sourcing strategies.
The journey begins with the articulation of your Employment Value Proposition (EVP), and recommends how to best put it to use. EVP implementation is often weaved through the following key tools:
- Recruitment advertising toolkits
- Employer branding
- Media planning
- Employee referral programmes
- Careers website
- Search engine optimisation
- Social media management
- Talent pool communications
- Onboarding experiences
- Induction kits
- Creative eLearning content
- Intranet design
- Alumni programmes
- Reporting metrics
The team, brought together from the best in the market, includes award winning creative art and digital directors, best practice research capability and comprehensive account management methodology. They have developed Employer Brand and digital sourcing strategies for a wide range of clients, including high profile names such as; McDonald's, Vodafone, QBE, AMP and the National Disability Services.
For the majority of Brighter's clients, it's all about return on investment:
- How can I get my employee referrals up to 50% of all hires?
- Where should I advertise to attract a better quality of candidate?
- How can I reduce my expenditure and reliance on recruitment agencies?
- What eRecruitment system should I implement to manage my talent pool and improve time per hire?
To learn more about Brighter, visit their website.