Talent 2

Melanie is a strategic business leader with an outstanding record of achievement over 15 years working for and with a mix of UK FTSE100, global businesses and creatively acclaimed advertising and marketing agencies. She possesses excellent strategic marketing, brand and business development expertise, coupled with exceptional organisational and implementation abilities. Melanie is an experienced Business Process Outsourcing (BPO) professional with a keen interest in the global outsourcing sector and proven experience in brand building, positioning and sales in this sector. She also sits on the Board of the Australian BPO Association.

In 2010 Melanie joined Talent2 as the Group Marketing Director.  In this role she directs all aspects of marketing-related activities across the globe and serves as the centre of Group-wide marketing initiatives.  She oversees the specialised disciplines of corporate strategy, the Talent2 brand, marketing strategy development and execution, lead generation, proposition development, channel management and marketing communications. The role centres on client acquisition, championing client relationships, and driving appropriate activities that deliver growth.

In her most recent corporate role as Global Chief Marketing Officer at Williams Lea, a $3 billion global BPO organisation, Melanie led the development and implementation of the organisation's Global brand and marketing strategy. She played a strategic role as a Member of Global Management Committee (GMC), delivering business planning, corporate development and managing large bids for major global organisations. She also co-ordinated all aspects of global marketing including a restructure of the team, refocus of resources, off shoring and centralisation of budget management, strategy and objectives. Melanie joined Williams Lea from Propaganda Group, an integrated strategic marketing consultancy, where she led the business in the role of Managing Director working with a number of high-profile clients, including the development of the Global ghd hair care brand. Prior to this, she established an agency operation in London and Geneva as part of a European Marketing Communications Group working with clients such as P&G, Heinz and Gillette on a pan-European basis. This was preceded by her time at Sage Plc where she held a number of marketing roles.

Melanie's qualifications include: a Post-Graduate Diploma in Marketing; Bachelor of Arts (Hons) degree '1st Class' Business Studies & Marketing; Diploma of The Chartered Institute of Marketing (CIM); and a Diploma of The Market Research Society (MRS).

Melanie loves to go horse riding and enjoys cooking to unwind. A special passion for Melanie is helping children with learning and behavioural difficulties cope through a revolutionary drug free exercise program.
With an inclusive and team orientated style, Melanie pays special attention to develop her team to reach their potential and do great work in the company.